Why Did You Start Profitmaster?

After decades as a Chartered Accountant in Australia, Richard Croaker witnessed a common struggle: businesses striving hard yet falling short on profitability and growth. He realised many firms could benefit from top-tier talent and systems—but cost and complexity stood in the way.

This insight inspired Richard to launch ProfitMaster:

Purpose-driven beginnings: He built ProfitMaster to bridge the gap—offering businesses a cost-effective way to access expert accountants, bookkeepers, and support staff without compromising quality.
Grounded in expertise: Drawing on extensive research into Philippines-based talent, local regulations, and professional standards, Richard forged a company aligned with Australian ethics and insurance requirements
Real impact: ProfitMaster’s mission is clear—help clients scale profitably, rebuild lean teams, and reclaim strategic control .

In the accompanying video, Richard personally shares his journey:

Why he cares: He saw outsourcing not just as hiring remote help, but as forging global partnerships that amplify trust, operational efficiency, and financial clarity.
His vision moving forward: To grow ProfitMaster into a trusted global outsourcing hub—one that empowers businesses everywhere with transparency, scalability, and sustainable profit, without the red tape.